Households with incomes of $100,000 or more are twice as likely to use coupons as those earning <$35,000. College degree holders are also twice as likely to use coupons as those who did not graduate from high school (Coupons.org via CNBC )
90% of affluent shoppers use coupons (Valassis )88% of affluent shoppers use coupons from the mail (Valassis )96% of consumers use coupons (Retail Me Not )87% of Millennials , 91% of Generation Xers and 96% of Baby Boomers used coupons in 2016 (PRRI )87% of all consumers use print coupons they receive in the mail (Valassis )
Coupon use is holding steady with 90% of consumers using them from a variety of online and offline sources (Valassis )47.1 million people redeemed a coupon obtained from an app, mobile internet, QR code, or SMS on a tablet in 2013 (eMarketer )90% of mobile device users have at least one subscription to access coupons , promotions and special discounts (CTA )55% of consumers express an interest in mobile coupons but only 10% have received one from a merchant (Mercato Advisory Group )94% of mobile wallet users are likely to save personalized offers and coupons (Vibes )The global mobile coupons market is predicted to post a compound annual growth rate of more than 73% by 2020 (Technavio )
There will be 1.5 billion mobile coupon users by 2019 (Juniper )
