We get this question on a daily basis, and the honest answer is: We simply don’t know. There are many factors that determine response rates. Response rates vary greatly by industry. For instance, a restaurant may get hundreds of redemptions while a roofer may get 2 or 3 from that same group of homes. Both responses are reasonable, but very different. Mailing the correct zones, having a good offer, seasonality and the extent to which your business is already branded will all affect redemptions. We can set reasonable expectations once we learn a little about you and your business. Please call us. We will be happy to set up an appointment for a quick and easy consultation.