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Answer:

Talk of the Town Coupons® is not mailed to every home in the Piedmont. We choose carrier routes that have the highest average household incomes. Within these carrier routes, we target as many single family homes as possible while maintaining saturation postage rates. Your customer base is looking at our coupon booklet and using it. Your customers use coupons and to a much larger extent than you may imagine. Because our mailing list is updated before each mailing, we always mail to the best homes, even the newest ones.