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SIX KEY ELEMENTS TO YOUR SUCCESSFUL CAMPAIGN

key-elements-to-success

Local!

We believe there is great value in being seen among a select group of reputable, local businesses. Our local, customized coupon booklets feature a great variety of restaurants & service providers, making it an anticipated arrival in consumer mailboxes.

Affordable

Dollar-for-dollar, co-op direct mail is the most cost-effective, consumer-focused marketing option to drive new customers to your business. The actual cost, including typesetting, design, postage and printing, is just pennies per home. All businesses, both small and large, can be the “talk of the town!”

Trackable and measurable

The great thing about advertising with us is that you can track your return on investment. Counting your coupons is the most obvious way. You can certainly gather lots of great information about your customers, both new and old. But, this type of marketing takes you far beyond coupon counting! Your company is branded as the consumers view each and every ad in our booklet, regardless of whether that consumer chooses to redeem your offer. Our local appeal allows you to become a household name to those consumers viewing your coupon.

Reaching 240,000 Homes in Guilford, Alamance, Forsyth, Randolph, Davie, Davidson, Stokes, Rockingham & Orange Counties

anticipated and effective

According to AC Nielsen, 94% of Americans use Direct Mail Coupons. Consumers anticipate their arrival! We place your ad directly in the hands of those consumers.

2017 Mail Dates & Deadlines

ESTIMATED IN-HOME DELIVERY
  • February 4–9
  • March 14–18
  • April 22–27
  • May 31–June 5
  • July 11–15
  • August 22–26
  • October 3–7
  • November 21–28
ARTWORK SUBMISSION DEADLINE
  • January 10
  • February 16
  • March 28
  • May 4
  • June 16
  • August 1
  • September 13
  • October 27

LAYOUT SPECIFICATIONS (LIVE AREAS)

ART GUIDELINES

SMALL ADS FRONT COVER: 2 x 2 inches
(2 Total Live Image Areas)

LARGE AD ON FRONT COVER: 4 x 2 inches
(1 Live Image Area)

Feature your company with premium ad placement in the Talk of the Town Coupons® booklet. Front cover ads are seen right away when the consumer opens their mailbox! Your ad is there, greeting consumers each time they pick up their booklet! With our convenient format, shelf life is extended over other types of advertising that people receive in the homes. Our neat, easy to use, upscale booklet lends itself to your ad being viewed numerous times as the consumers browse through the booklet again and again.

Single Sided Ad: 8.125 x 3.06 inches
(1 Live Image Area)

FULL BLEED COVER ADS: 8.625 x 3.625 inches-(Trim)
8.25 x 3.25 inches-(Live Image Area)

Full bleed cover space will set your company apart! Options include: Inside Front Cover, Inside Back Cover and Back Cover. Call us for pricing and availability. Space is limited, so hurry. We’ll make your business the “Talk of the Town”!

Two Page Spread Ads: 16.75 x 3.06 inches

Outputting your file to PDF format

  • ALL TEXT AND ART MUST BE WITHIN THE LIVE AREAS ONLY
  • NO RGB OR SPOT COLORS
  • ALL COLORS MUST BE 4-COLOR PROCESS (Cyan, Magenta, Yellow, Black)